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Rewards and its influence on personal information disclosure: will the benefits outweigh the risks? Master Thesis
Venema, Floor
September 2020 -
‘My Bag is Better Than Yours’: An experimental research on how different types of e-mass product customization influence consumer satisfaction and brand commitment in the luxury industry. Master Thesis
Dingjan, Lisanne
September 2020 -
Do Reviewer Information matter? The role of disclosing reviewer characteristics on consumers' credibility perceptions and purchase intention Master Thesis
Jäger, Alicia
September 2020 -
Short-Term Stock Market Response to Brand Activism Advertisements Master Thesis
van der Kleij, Morticia
September 2020 -
Fighting Antibiotic Resistance: The Influence of Communication Format on Risk Perception Master Thesis
Hendriks, Emma
September 2020 -
Can the plastic epidemic be stopped? How the communication of collective action and behavioural costs potentially help to reduce consumers plastic consumption. Master Thesis
Ortjohann, Lisa
August 2020 -
Creativity Training: An evaluation of the effect of different training techniques on creativity dimensions in highly creative marketing contexts. Master Thesis
van de Klundert, Emma
August 2020 -
The appeal of uniqueness and operational transparency in upcycled fashion Master Thesis
Grutter, Marloes
August 2020