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Listing effect on price-quality image of national brands and hard discounters Master Thesis
Heijster, D.D.R. van
March 2012 -
Rotterdam green port, green city, green home The effect of sustainability on the relationship between city branding, city image and loyalty Master Thesis
Loon, I.J.C. van
March 2012 -
Influencing consumers’ emotions through advertising The importance of the emotional state Master Thesis
Tol, C. van
March 2012 -
The importance of stock-outs of temporarily discounted products Master Thesis
Dekker, W.B.
March 2012 -
Why do consumers prefer domestic products over foreign products? With the Netherlands as being the home country for consumers Master Thesis
Melis, T.G.
March 2012 -
Customer loyalty in the Dutch retail bank ABN AMRO How to close the backdoor? Master Thesis
Brugge, A.N. van
March 2012 -
Antecedents and the role of involvement in the creation of repurchase loyalty on a product category level Master Thesis
Choi, B.T.J.
March 2012 -
The effectiveness of free gift promotion types Measuring differences across promotion types and brand equity’s on purchase and repurchase intentions of retail products Master Thesis
Olst, M.S. van
March 2012