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New technology, marketing, consumer behavior Master Thesis
Yuan, Bingxi
August 2018 -
Investigating the impact of self-design on perceived value of digital possessions Master Thesis
van Kuyck, Laura
August 2018 -
The role of fantasy as a driver for content production on Instagram Master Thesis
Prox, Jana
August 2018 -
Seeking digital prestige: The impact of consumer identity on ‘liking’ brands on social media Master Thesis
Donges, Leonie
August 2018 -
Online product reviews in the context of website morphing Master Thesis
Pesheva, Mihaela
August 2018 -
Website Morphing in Sharing Economy Platforms: the effects of uncertainty avoidance and website design on participation intention Master Thesis
Rocha Pfaff, Johanna
August 2018 -
Step by step: a nudge towards the stairs Master Thesis
Stalenberg, Michelle
August 2018 -
Nudging consumers into buying cruelty-free color cosmetics. Moderating effects of self-image congruence and past experiences Master Thesis
Karamanoleva, Elena
August 2018