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Are physical aspects of brands valuable in the Metaverse? A study on spillover effects of brand attitude in the Metaverse regarding the fashion industry Master Thesis
Pietrzykowska, Julia
July 2023 -
The dematerialization of consumption: Can NFTs bridge the value gap between physical and digital products through their ownership salience? Master Thesis
González Viard, Blanca
July 2023 -
Role of NFTs on customer brand attitudes and purchase intentions after a corporate scandal Master Thesis
Păsărică, Ionut
July 2023 -
Unlocking the Potential of Metaverse Brand Participation: A Study Exploring the Role of Excitement and Brand Perceived Value on Purchase Intentions in the Fashion Industry Master Thesis
Kuijt Huaman, Diana
July 2023 -
The Perceived Value of Non-Fungible Tokens Factors Influencing its Adoption Master Thesis
Odak, Wendy
July 2023 -
The Role of User-Generated Storytelling on Word of Mouth Likelihood for Niche Products Master Thesis
Bhatt, Vyomika
July 2023 -
Nudging Online Sustainable Fashion Purchasing Behaviour: Exploring The Trade-Offs Between Sustainability and Aesthetics In Fashion Master Thesis
De Abreu, Neder
July 2023 -
Telling Stories for a Better World: Investigating The Power of Narrative in Luxury Branding With a Social Mission Master Thesis
Garoseanu, Diana
July 2023