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Segmentation strategy in the downturn The new consumer segments to target for brand success Master Thesis
Sima, B.E.
December 2009 -
Outdoor advertising effectiveness A research about consumers’ recall and recognition Master Thesis
Palfenier, J.R.
December 2009 -
Differential size variations in reference pricing The perceived discrepancy between sale price and advertised reference price Master Thesis
Ung, W.S.L.
December 2009 -
Sustainable fashion consumption A desire, a hope and a possible future Master Thesis
Davies, A.P.
December 2009 -
The effectiveness of celebrity endorsements Does an ad have the same level of effectiveness towards a consumer when the celebrity endorser is an expert on the field of the brand or when there is not an expert relationship between the endorser and the field of the brand? Master Thesis
Bart de Jonge, A.
December 2009 -
Cause related marketing A way to convert consumers into promoters? Master Thesis
Mihai, D.C.
December 2009 -
The effects of country-of-origin on consumers’ brand attitude in the luxury goods category Master Thesis
Raber, S.D.
December 2009 -
Beauty lies in the eyes of the make-up consumer Private labels in the make-up industry Master Thesis
Lon, S.
December 2009