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The scent of success: research into the country-of-origin of products, endorser nationality and perceived quality in perfume advertising in the Netherlands Master Thesis
de Jong, Fleur
July 2024 -
The impact of creativity in influencer-generated content on brand attitude Master Thesis
Spaepen, Maartje
July 2024 -
Humans versus AI: A New Era in Advertisement Creation Master Thesis
van der Graaf, Rosanna
July 2024 -
Beyond the Black Box: Examining Consumer Responses to AI Disclosure in Ads Master Thesis
Szachna, Natalia
July 2024 -
The effects of anticipated self-conscious emotions on sustainable fashion consumption amongst Millennials Master Thesis
Sinivuori, Charlotta
July 2024 -
Nudging towards sustainability: A study on default and informational nudges on plant-based food choices in online environments Master Thesis
Wei, Rong Rong
July 2024 -
Unveiling the Mechanisms of Airbnb's Reputation System: Exploring the Influence of Strategic Behavior on Reciprocity and Reporting Bias Master Thesis
Bakker, Natalie
July 2024 -
To what extent do people consider the social credit scores of profiles on dating apps, and how does dating intention moderates this? Master Thesis
Brand, Nancy
July 2024