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Rethinking the route: Using nudge theory to reshape travel behaviour Master Thesis
Voshol, Lisa
July 2024 -
Footprint to Follow: Shaping Consumer Behaviour Change Towards Purchasing Sustainable Sneakers Master Thesis
vom Stein, Berna
July 2024 -
Miles for Thought: Nudging consumers toward local, in-season produce Master Thesis
Llorens Marti, Maria
July 2024 -
Emotional Resonance in the Digital Realm: Unveiling the Impact of High Arousal Language Deployed by Virtual Influencers on Emotional Attachment Master Thesis
Dang, Quynh
July 2024 -
The Influence Of Sensory Language On Purchase Intention: A Comparitive Study Of Virtual And Human Influencers Master Thesis
Sligting, Lara
July 2024 -
Advertising Attribution for the Optimal Advertising Budget Allocation Master Thesis
de Berg, Rens
July 2024 -
The Impact of Online Reviews on Consumer Purchase Intention Within the Luxury Industry Master Thesis
Marcourt, Faustine
July 2024 -
Brand Equity as a Resource for Customer Acquisition: Unveiling the Dynamics in B2B Settings Master Thesis
de Waard, Thijs
July 2024