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Exploring the Impact of Non-Immersive Virtual Stores on Online Luxury Consumer Behaviour Master Thesis
Reggiardi, Elena
July 2024 -
Useful or Unique? Exploring the Impact of Hedonic and Utilitarian Message Appeals on Consumers’ Purchase Intentions for Upcycled Fashion Master Thesis
van der Koogh, Madelief
July 2024 -
Beyond the Seams of Luxury Fashion An Exploration of Creativity Perception and Valuation in Haute Couture vs. Luxury Ready-to-Wear Fashion Master Thesis
Trapman, Demi
July 2024 -
Psychology of AI; Investigating the “AI composer bias” Master Thesis
Kułakowska, Klaudia
July 2024 -
Examining the Preference Diversity displayed to Algorithmic versus Human Recommenders and the Corresponding Expectations of Recommendation Accuracy in High versus Low Involvement Contexts Master Thesis
van der Werff, Zoë
July 2024 -
Tasting Cultures: How Do Dutch Consumers Perceive Bulgarian Products And What Factors Influence Their Preferences In The Context Of Cross-Cultural Food Consumption? Master Thesis
Garcheva, Alex
July 2024 -
Exploring the impact of narrative structure in green advertisements on green purchase intention for Gen Z: The effects of visual, textual, and non-narrative advertisements Master Thesis
van der Pol, Kyra
July 2024 -
Mind vs Heart: A qualitative study on the perception of Rational vs Emotional appeals in green product advertisement Master Thesis
Pareek, Anisha
July 2024