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Sponsored product ads: Worth it or not? Master Thesis
Lazarova, Gabriela
July 2018 -
Risk perception in radical innovations –The influence of communication format and brand familiarity on perceived risk of the autonomous car Master Thesis
Göring, Alisha
July 2018 -
A qualitative study of the bookworm consumer culture Master Thesis
Kars, Carmen
July 2018 -
The effect of individualism and uncertainty avoidance as cultural dimensions on the effectiveness of a nudge Master Thesis
de Vries, Arianna
July 2018 -
Would you buy the food of the future? A research into the purchase intention of cricket protein bars Master Thesis
Luijten, Tycho
July 2018 -
The role of celebrity involvement in consumers' perceived successfulness of sports product marketing on Instagram Master Thesis
Risseeuw, Larissa
July 2018 -
The effects of Mindfulness on the relationship between Stress and Financial Decision Making Master Thesis
Smulders, Thomas
July 2018 -
Influencer marketing on Instagram: The influence of a sponsorship indication on advertisement evaluations, attitudes and purchase intentions, moderated by product type Master Thesis
Mellema, Marieken
July 2018