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The goal gradient effect in action Manipulating customers’ walking speed in the retail environment Master Thesis
Porth, P.
December 2011 -
The role of logos during incidental consumer brand encounters on brand choice Master Thesis
Godvliet, B.M.P.
December 2011 -
What to sub? The impact of subtitling and language associations on the consumer’s responses toward standardized commercials Master Thesis
Kirkoryan, E.
December 2011 -
Web usability and web traffic in consumer brands’ web sites Master Thesis
Vermorel, A.
December 2011 -
The interaction effect between repeated varied ad executions and humor Master Thesis
Steenbergen, W.J.E.
December 2011 -
How do brand names influence brand perceptions The role of case and abbreviations Master Thesis
Jong, D.M.C. 't
December 2011 -
Brand communications in people’s second language The effects of using technical language Master Thesis
Verheijen, J.L.M.
December 2011 -
Free gift or price discount? The effectiveness of sales promotions in service industries Master Thesis
Verseveld, S.W. van
December 2011