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How does influencer marketing on Instagram shape consumption choices or behavior from the perspective of consumers themselves? A qualitative study on consumers and their encounters with influencer marketing practices Master Thesis
Misra, Yashendra
July 2019 -
Feel better, shop less Master Thesis
Rai, Parikrama
July 2019 -
Mind your emotions, mind your wallet, The role of emotion and emotion regulation in consumer behavior Master Thesis
Nikolova, Stefaniya
July 2019 -
The effect of emotional intelligence on individual’s self-esteem and the compulsive buying of goods and services via Instagram Master Thesis
Palchunova, Anastasiia
July 2019 -
Follower or followed? The impact of social comparison on brand loyalty, in the context of social media Master Thesis
Broere, Marit
July 2019 -
Good mood, good food: The moderating influence of positive and negative emotion on healthiness of food choice for ego-depleted consumers Master Thesis
Klok, Marieke
July 2019 -
Word-of-mouth, the storyteller perspective Master Thesis
Faisca Renda Coelho Santos, Catarina
July 2019 -
The effect of an advertisement’s emotional appeal on charitable giving Master Thesis
Oele, Anne
July 2019