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Covert marketing efficiency: An experimental assessment of covert marketing strategies Master Thesis
van der Sluis, Mike
July 2019 -
The effect of using Experiential Marketing campaigns in advertising on Purchase Intention in the FMCG sector Master Thesis
Touw, Annick
July 2019 -
Store wars and retail marketing Master Thesis
Righi, Celine
July 2019 -
The effect of Instagram influencer on apparel webstore Master Thesis
Liu, Liang
July 2019 -
How plastic regulation influences the willingness-to-pay for non-plastic alternatives Master Thesis
Vollebergh, Denise
July 2019 -
Underdog Narratives and the Perception of For-Profit Charitable Initiatives: the dawn of a new age of capitalism? Master Thesis
Paulis, Maud
July 2019 -
Price, Ethicality & Affordability: How price can signal ethicality of products and companies Master Thesis
Luursema, Cas
July 2019 -
A research on whether people interpret prices in terms of fairness: dynamic pricing practices Master Thesis
Arutyunyan, Kristina
July 2019