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The use of endorsers in advertising An examination of different endorsers in combination with different kinds of products Master Thesis
Bouwkamp, L.C.
December 2010 -
Pills, pills, pills… Private labels in the food supplement category Master Thesis
Koning, E. de
December 2010 -
Language considerations in marketing intertemporal tradeoffs to bilinguals Master Thesis
Palacios, S.C.
December 2010 -
A gift or a price premium? A consumers’ preference Master Thesis
Zuijdervliet, S.
December 2010 -
Consumer empowerment in CSR activities The effects of empowerment-to-select strategies on attachment to the company and the personal well being and behavioral intentions of consumers Master Thesis
Kraak, D. van de
December 2010 -
The effect of word of mouth recommendations from in-group and out-group members Master Thesis
Kan, S.
December 2010 -
The effectiveness of car advertisements Increasing the effectiveness by using different colors Master Thesis
Egmond, N. van
December 2010 -
The influence of familiar music on brand attitude in TV advertising Master Thesis
Rodermond, M.C.
December 2010