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The consumption of prestige cosmetics Master Thesis
Simon, Juliette
September 2020 -
Customer Retention Analytics: Identify the right customers for your next retention campaign Master Thesis
Kneißler, René
September 2020 -
An investigation of consumer identity in the age of digital music Master Thesis
Mather, Leon
September 2020 -
The role of Uncertainty Tolerance, Materialism, and Brand Visibility on consumers’ preference for access-based purchases Master Thesis
Beraite, Raminta
September 2020 -
Native advertising and the use of source disclosure Master Thesis
van Calcar, Pieter
September 2020 -
The Effect of Concrete Communications Priming Independent Self-construal on Intended Pro-environmental Behaviour Master Thesis
van der Werf, Isa
September 2020 -
How can shifting advertising focus help promote green solutions across cultures Master Thesis
Snel, Celeste
September 2020 -
Exploiting the rainbow. Moderating role of attitude towards LGBTQ+ people in the effects of pride-washing on brand attitude. Master Thesis
Halinska, Agata
September 2020