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Musical congruency in TV commercials The influence of musical congruency on the product evaluation in TV commercials Master Thesis
Bouma, L.
June 2009 -
Jan, when are we going to watch Dostana? Bollywood and its non-Indian Dutch audience Master Thesis
Jadoenath, S.A.
June 2009 -
The variety and arrangement of the flower assortment in a supermarket A field study in eight Albert Heijn stores Master Thesis
Hordijk, W.T.
June 2009 -
Phonetic symbolism and the implications for brand names Master Thesis
Bouritius, A.M.L.
June 2009 -
How to create customer value for an internet retailer versus traditional retailer versus multi-channel retailer Master Thesis
Kos, D.
June 2009 -
Co-branding The influence of negative publicity on consumer attitude Master Thesis
Janssen, P.W.
June 2009 -
Company response to WOM An exploratory investigation into a company’s options for responding to WOM about its offerings Master Thesis
Duits, P.
June 2009 -
Shopping pleasantness The role of impulse buying tendency and shopping motivation in an arousal environment Master Thesis
Kornet, J.M.
June 2009