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The effect of fair-trade signals on coffee brands How process-related product certification seals and claims are valued in the supermarket Master Thesis
Iperen, D. van
September 2012 -
Do fair-trade signals influence purchase intention of chocolate brands? How process-related product certification seals and claims are valued by consumers Master Thesis
Hoek, B.S. van der
September 2012 -
Language effects in advertising Dubbing vs. subtitling and the effect of perceived globalness Master Thesis
Groningen, L.A. van
September 2012 -
Ethno-marketing: the influence of ethno-focused advertisements on the buying intention of L’Oréal cosmetics what is the effect of approaching creole women as being ‘creole’ in ads on their buying intention of L’Oréal cosmetics? Master Thesis
Donk, C.T.C.
September 2012 -
Groupon customers’ expenditures Master Thesis
Smeets, Y.C.J.
September 2012 -
How creator familiarization influences consumers’ product valuation Implications of 'trust’, ‘likeability’, ‘sensory experience’ and a ‘personal touch’ Master Thesis
Sibma, S.H.A.E.
September 2012 -
Groupon promotions and consumers’ expected quality Master Thesis
Lai, G.S.
September 2012 -
Predicting success with Twitter An empirical study analysing the power of tweets to predict game success prior to release Master Thesis
Pieper, C.M.
September 2012