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The impact of value congruence on employees being able to ‘live the brand’ of an organization Master Thesis
Köhnemann, J.
August 2014 -
Market the myth Manage meaning Master Thesis
Voorendonk, J.R.
August 2014 -
Het effect van certificatie op aankoopintentie De invloed van het land van herkomst Master Thesis
Uffelen, D.A.C. van
August 2014 -
Digital bookmarking A new concept in online consumer behaviour theory Master Thesis
Reijns, A.M.K.
August 2014 -
Good things come in small packages The effect of elongation bias on perceptions of volume and quality Master Thesis
Lin, S.T.
August 2014 -
The managerial relevance of altering walking speed A field experiment Master Thesis
Boon, S.J.
August 2014 -
Apples and Androids The effect of brand prototypicality and value-expressive aspects on brand purchase intention Master Thesis
Elshuis, M.E. van
August 2014 -
Emotion appeals on cigarette packages: which graphic warning labels are most effective? fear vs. guilt appeals and gain vs. loss frames Master Thesis
Kloosterman, J.M.
August 2014