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Surprising the consumer The use of surprise in certification to grab the consumer’s attention Master Thesis
Groen, H.J.C.
August 2014 -
The underdog-effect In a private versus public environment Master Thesis
Leeuwen, C.A.M. van
August 2014 -
The impact of ethnic spokespersons in advertisement on second generation Asians and Westerners Master Thesis
Lin, C.Z.N.
August 2014 -
Market the myth Manage meaning Master Thesis
Voorendonk, J.R.
August 2014 -
Het effect van certificatie op aankoopintentie De invloed van het land van herkomst Master Thesis
Uffelen, D.A.C. van
August 2014 -
Digital bookmarking A new concept in online consumer behaviour theory Master Thesis
Reijns, A.M.K.
August 2014 -
Good things come in small packages The effect of elongation bias on perceptions of volume and quality Master Thesis
Lin, S.T.
August 2014 -
The managerial relevance of altering walking speed A field experiment Master Thesis
Boon, S.J.
August 2014