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COO effect and negative country image: perception of Russian automotive industry by Dutch consumers Master Thesis
Kirikova, Olga
August 2017 -
Will Releasing Androgynous Products Increase Brand Equity? Master Thesis
Chang, Joby
August 2017 -
What Makes a Social Media Influencer on Instagram: Identifying the Overarching Factors of Attractiveness & Homophily. Master Thesis
Tremblay, Kaitlyn
August 2017 -
A comparison of brand congruence among different types of relationships in secondary school children Master Thesis
Nuij, Sebastiaan
August 2017 -
Sexual Objectification in Advertisements: A study of how young women perceive and cope with sexual cues in advertising. Master Thesis
Koumparou, Ioanna
August 2017 -
You Are What You Eat – A qualitative investigation into the factors that trigger young women into healthy or unhealthy dieting behaviour Master Thesis
Warrink, Dennis
August 2017 -
The influence of product marketing on Instagram on the consumption behavior of young women Master Thesis
Kalinina, Anna
August 2017 -
How Does Foreign Language Display in Package Influence Chinese Consumer’s Willingness to Pay? – A Consumer Research Focusing on Chinese Cosmetic Market Master Thesis
Huang, Feibai
August 2017