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Growth Hacking Marketing in Business to Business Companies Master Thesis
Pleško, Juraj
September 2017 -
Investigating the effects of excessive short nutritional claims on functional and hedonic food products How does this influence purchase intention? Master Thesis
Nguyen, Uyen
September 2017 -
Examination of the factors that generate the attitude-behavior gap towards organic cosmetics in Germany Master Thesis
Loesing, Theresa
September 2017 -
Willingness to Forward on Instagram An Examination of Traits Differences across Generations Master Thesis
Doñaque, Eva
September 2017 -
Inclusive marketing in an exclusive market place Can including ‘unorthodox’ target consumers be harmful to the luxury fashion brand equity? Master Thesis
Over, Maria
September 2017 -
Crowdfunding: Empirical investigation on Twitter and Kickstarter Master Thesis
Oudenes, Tessa
August 2017 -
Exclusive Distribution in Grocery Retailing: Investigating the Effects of Exclusive Products on Assortment and Store Image Master Thesis
Buurman, Kimmy
August 2017 -
Consuming male beauty Master Thesis
Wang, Wang
August 2017