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Intergenerational differences in ethnic identification and responses to ethnically targeted marketing in a buyer-seller situation Master Thesis
Abasari, F.
September 2013 -
Placebo effects and luxury cosmetics The power of scarce ingredients Master Thesis
Horneff, F.F.
September 2013 -
Bridging the gap between organizational identity and organizational image Effects on customer and employee satisfaction Master Thesis
Sluyter, C.L.
September 2013 -
Certification seals: the more, the better, or too much of a good thing? The effect of the number of certification seals on consumers’ purchase intention and willingness to pay Master Thesis
Eimesser, S.
September 2013 -
The effect of prominence of product placement on the attitude towards the brand A closer look at music videos Master Thesis
Soewarno, R.
September 2013 -
Daily deals and loyalty What leads Groupon customers to be loyal? Master Thesis
Welter, A.J.A.E.
September 2013 -
‘I want what she has!’ The effect of taste leadership in evaluating eWOM credibility of beauty gurus on YouTube Master Thesis
Jappy, P.J.
September 2013 -
Co-branding to revitalize a flagship product An experiment : if you can’t beat them, join them? Master Thesis
Santen, E.J. van
September 2013