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Branding in social media Master Thesis
Butorina, A.
July 2015 -
How different age groups differ in behavior on social media platforms Master Thesis
Saidy, Y.S.
July 2015 -
Teaching old brands new tricks: can brands emphasising heritage effectively compete in emerging technological markets? Master Thesis
Potdar, R.D.
July 2015 -
Fitness gamification Master Thesis
Remenik Zarauz, T.N.
July 2015 -
The effect of product involvement on creativity while moderated by a reward Master Thesis
Cheng, L.T.
July 2015 -
Certification seals as a marketing tool a study into the impact of the type of a certification seal on consumers’ perception of quality and purchase intention Master Thesis
Matten, P.A.
July 2015 -
The role of brand heritage during economic expansions and contractions Master Thesis
Heijkant, H.J.P. van den
July 2015 -
How do feelings of financial scarcity and financial abundance affect consumers' choices of healthy food products? Master Thesis
Zekanovic, L.
July 2015