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The effect of powerlessness and spirituality on conspicuous consumption How spirituality shapes the relationship between power and luxurious consumption Master Thesis
Sobieraj, M.Z.
August 2014 -
Choice substitution Examining the role of instrumental versus experiential product benefits and decision strategy in influencing the substitutes consumers choose Master Thesis
Atanásio Carreira, M.
August 2014 -
Does goal setting lead to problematic behaviour? Master Thesis
Lakerink, K.
August 2014 -
August 2014
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Others solve for ‘me’, but not for ‘us’ Understanding the influence of third-party actions on the effectiveness of guilt appeals in advertising Master Thesis
Rahmann, G.
August 2014 -
The roles of perceived risk and moderating effects of utilitarian and hedonic values in the intentions to use location-based applications Master Thesis
Democrat, D.S.
August 2014 -
The impact of price promotion and purchase acceleration/deceleration behavior during holidays Master Thesis
Lu, X.
August 2014 -
Positive shame Shame feelings after positive experience Master Thesis
Liu, Y.
August 2014