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The Engaged Customer: Investigating consumer behavior beyond purchase Master Thesis
Isebia, Shaquirah
July 2022 -
Visual Storytelling Ads vs. Factual Ads on Instagram: Does Transporting Viewers Foster Digital Customer Engagement? Master Thesis
Röhler, Isabelle
July 2022 -
Perfect Personalization: Defining the Boundaries for when Personalization is Taken too far Master Thesis
Nummi, Inka
July 2022 -
How does spatial distance influence consumers in making intertemporal choices? Master Thesis
de Jonge, Mathilde
July 2022 -
Tangible vs. Intangible Donations: Influencing donating behaviour through item donations Master Thesis
Oliva Damasceno, Rafaela Beatriz
July 2022 -
Empathy Appeals in Cause-Related Marketing Master Thesis
Mannitz, Birte
July 2022 -
The Effect of Cause-Related Marketing on Positive Electronic Word-of-Mouth: The Interplay Between Moral Elevation and Product-Cause Fit Master Thesis
Gatos, Melanie
July 2022 -
The Effect of Culture on the Relationship between Emotions and Impulsive Buying - A Facial Recognition Approach to Assess the Role of Blending Opposing Cultures Master Thesis
Barb, Sabrina
July 2022