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How does spatial distance influence consumers in making intertemporal choices? Master Thesis
de Jonge, Mathilde
July 2022 -
Tangible vs. Intangible Donations: Influencing donating behaviour through item donations Master Thesis
Oliva Damasceno, Rafaela Beatriz
July 2022 -
Empathy Appeals in Cause-Related Marketing Master Thesis
Mannitz, Birte
July 2022 -
The Effect of Cause-Related Marketing on Positive Electronic Word-of-Mouth: The Interplay Between Moral Elevation and Product-Cause Fit Master Thesis
Gatos, Melanie
July 2022 -
The Effect of Culture on the Relationship between Emotions and Impulsive Buying - A Facial Recognition Approach to Assess the Role of Blending Opposing Cultures Master Thesis
Barb, Sabrina
July 2022 -
A study on the effect of aligning consumer incidental emotions and integral emotions in advertising. Master Thesis
Visser, Marjolein
July 2022 -
Products and Identity in the Digital Age - Does the Materiality of Products Affect Our Emotions in Identity-Based Consumption? Master Thesis
Barendregt, Megan
July 2022 -
The impact of a “sustainable” identity on consumer intentions of buying dematerialized goods Master Thesis
Sadowska, Gabriela
July 2022