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A study on the effect of aligning consumer incidental emotions and integral emotions in advertising. Master Thesis
Visser, Marjolein
July 2022 -
Products and Identity in the Digital Age - Does the Materiality of Products Affect Our Emotions in Identity-Based Consumption? Master Thesis
Barendregt, Megan
July 2022 -
The impact of a “sustainable” identity on consumer intentions of buying dematerialized goods Master Thesis
Sadowska, Gabriela
July 2022 -
The influence of temperature cues on donation behaviour, moderated by message valence. Master Thesis
van der Kuijl, Marco
July 2022 -
The effect of disgust in advertisements on consumers’ purchase intention for fast fashion items and sustainable fashion items. Master Thesis
Heerschap, Nathalie
July 2022 -
Motivating Consumers' Intentions To Reduce Meat Consumption | The effect of rational vs. emotional appeals; the emotion of disgust; and personal values Master Thesis
Verhaart, Cato
July 2022 -
Mind Your Emotions, Mind Your Wallet; The Role Of Emotion And Emotion Regulation In Consumer Behavior Master Thesis
Wolkenfelt, Rozemarijn
July 2022 -
The Potential of Augmented Reality to Revolutionize the Cosmetics Industry Master Thesis
Lorenzo Marino, Rosanna
July 2022