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Do I really want what she’s having? The effect of favourable and unfavourable product placements in TV series Master Thesis
Verboom, I.
December 2009 -
The effect of the color red on product evaluations Master Thesis
Bröcker, C.C.
December 2009 -
Identifying the Dutch social responsible private investor The factors which influence the attitude towards and intention to invest socially responsible Master Thesis
Kalis, M.
December 2009 -
The effects of non-conscious persuasion on implicit and explicit consumer attitudes A study of the moderating effect of warnings Master Thesis
Ommen, L. van
December 2009 -
An investigation into the consequences of cause-related marketing on corporate image A comparative analysis between low-involvement and high-involvement products Master Thesis
Eijkel, N.E. van den
December 2009 -
The influence of colour on thinking processes A study on the influences of colours and expertise on the perception of similarities or dissimilarities between products Master Thesis
Kok, J.
December 2009 -
Tell me about it!: the influence of interpersonal communication channels on channel attitude a multi-channel comparison : an analysis of the Dutch market for mobile phone contracts Master Thesis
Knaapen, J.
December 2009 -
Business gift-giving in the Netherlands Practice and acceptability Master Thesis
Tochilovsky, V.
December 2009