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Is green the new black? The influence of value congruence on the effectiveness of green marketing claims in the television industry Master Thesis
Groot, J.B. de
December 2009 -
The role of brands in consumer decision making Fashion versus FMCG : a study to examine the differences in the role of brands between fashion and FMCG Master Thesis
Leenders, L.C.T.M.
December 2009 -
The most expensive one, please Investigation on moderators and boundaries of the indirect effect of price level on purchase intention via quality perception Master Thesis
Spit, J.
December 2009 -
Hyperbole and sponsored search are the best things ever! Discovering the effectiveness of online advertising Master Thesis
Burgerhout, A.E.J.
December 2009 -
In-store free samples The effectiveness of four different distribution methods Master Thesis
Kooij, O. van der
December 2009 -
The enchantment of health and the secrets of the environment A cause related marketing dilemma Master Thesis
Christodoulou, M.
December 2009 -
Ways to communicate features to increase consumer response Master Thesis
Ten, O.
December 2009 -
The effects of non-conscious persuasion on implicit and explicit consumer attitudes A study of the moderating effect of warnings Master Thesis
Boer, M.E.
December 2009