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Bundles 2.0 Selling them to online customers buying consumer electronics Master Thesis
Schuller, E.H.
September 2010 -
September 2010
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Exploratory approach to the situation of social marketing and its characteristics in companies from different sectors and nature placed in Spain How does social orientation (mainly through social marketing campaigns) take part in your company? Master Thesis
Archs Palomas, J.
December 2010 -
The Uncle Sam culture The influence of national stereotypes and language on advertising effectiveness Master Thesis
Pieroni Celli, A.C.
December 2010 -
Celebrity warning! The negative side of using celebrity endorsers and the effect on ad credibility, brand attitude and purchase intention Master Thesis
Elzelingen, J.H. van
December 2010 -
Clash of emotions Effects of different emotional states on guilt-arousing advertising Master Thesis
Onda, J.
December 2010 -
Nostalgia in printed advertisements The mediating role of advertisement credibility and the moderating role of brand familiarity Master Thesis
Hoven, J.C.N. van den
December 2010 -
Referral reward programs for travel agencies in Facebook and Hyves An exploratory research on effectiveness and ethics of using online referral reward programs for Dutch travel agencies Master Thesis
Jongerius, R.B.
December 2010