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Generating word of mouth: the impact of low degree of freedom when customizing a luxury bag Master Thesis
Antonucci, Emma
July 2023 -
Showing them your customized love The effect of buying gifts occasion-based (vs. not occasion-based) on the likelihood of customizing a product in the gift-giving domain Master Thesis
de Jongh, Simone
July 2023 -
Look what I’ve bought! Sharing a luxury product customization experience and the effect on satisfaction towards the product Master Thesis
de Held, Lois
July 2023 -
Unveiling the Power of Customization Interfaces on eWOM: By-attribute or By-alternative? Master Thesis
Kleinsman, Mies
July 2023 -
A Makeover for Brands- Can Less be More? Managerial Implications of Demarketing Master Thesis
Nguyen, Khang
July 2023 -
The Sustainable Purchase Attributes of the Convenience-generation Master Thesis
Timmer, Lauren
July 2023 -
The Effectiveness of Emotional versus Rational Appeals on Luxury Brands Master Thesis
Decker, Sam
July 2023 -
The importance of the emotion of awe in Green advertising Master Thesis
Nadhira Salwa Khairana, Nadhira
July 2023