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A deeper look at the role of fear: Can negative message framing affect consumer consumption of protein supplements? Master Thesis
Dalsgaard, Jens
July 2023 -
The impact of pre- and post-advertisement on online review ratings Master Thesis
Hagendijk, Stefan
July 2023 -
Effects of Green Trust and Ad Appeals on Purchase Intent for Cleaning Products Master Thesis
Villela Steiner Costa, Eduarda
July 2023 -
An investigation into the effect of review presentation format on purchase intentions: Examining the moderating role of number of reviews Master Thesis
Perjan, Radu
July 2023 -
Mind your emotions, mind your wallet: The role of emotion and emotion regulation in consumer behavior Master Thesis
Vrijenhoek, Toon
July 2023 -
Mind your emotions, mind your wallet: The role of emotion and emotion regulation in consumer behavior Master Thesis
Bruinink, Pim
July 2023 -
Visualizing Persuasion: Unraveling the Impact of Word Clouds on Consumer Persuasion and Purchase Willingness in Hotel Review Master Thesis
He, Qiyue
July 2023 -
To what extent does disgust sensitivity and disgust propensity affect consumers’ willingness-to-pay (WTP) on second-hand clothes? Master Thesis
Lian, Xinyu
July 2023