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The impact of social influence, attitude and reference groups on the purchase intention of electric vehicles Master Thesis
van der Voort, Steven
July 2023 -
Consumer culture theory (CCT) and qualitative research Master Thesis
Ramsauer, Anna
July 2023 -
The role of one’s meat attachment on the effectiveness of different plant-based ad appeals Master Thesis
Tang, Yvonne
July 2023 -
The effectiveness of rational vs. emotional advertising of sustainable coffee Master Thesis
Harutunian, Melina
July 2023 -
Captivating Consumers in 6 Seconds: The Impact of advertising duration with Emotional vs. Rational Appeals in TikTok Advertisements Master Thesis
Brühöfner, Antonius
July 2023 -
Appealing or Creepy? Investigating the Efficacy of Anthropomorphism in Service Robots: Implications for Consumer Behaviour and Decision-Making Master Thesis
Saccani, Anna Chiara
July 2023 -
Consumer motivations for Utility NFTs consumption: Investigating materialism as a driver for purchase intention Master Thesis
Bounouar, Sami
July 2023 -
Tuning the Algorithm: The Impact of Modification on the Evaluation of AI-Empowered Music Recommendation Systems Master Thesis
Reddering, Sebastiaan
July 2023