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Optimizing E-commerce Conversions: The role of pop-ups on e-commerce conversion rates Master Thesis
Nevin, Liam
July 2023 -
How do we get more consumers to purchase sustainable products? The effect of presenting Sustainability Cues on the Purchase Intention of sustainable products Master Thesis
Berk, Koen
July 2023 -
The Effects of Brand Familiarity, Privacy Concerns, and Purpose of Use on Consumers’ Intention to Purchase Consumer Wearables Master Thesis
Visser, Mandy
July 2023 -
Positive towards food products: Investigating consumers' importance of environmental and human health using cueing Master Thesis
Kimman, Janet
July 2023 -
Thesis Simons Social issues in advertising Master Thesis
Simons, Cato
July 2023 -
The effects of star player characteristics on brand loyalty towards football players and football clubs Master Thesis
Verhulst, Lotte
July 2023 -
Combine physical products and NFTs as twins Master Thesis
Kok, Lucas
July 2023 -
The effect of enhancing sustainable labels with additional information cues on consumers’ purchase intention and perceived sustainability Master Thesis
van Weert, Pascale
July 2023