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The role of psychological drivers in shaping prosocial behaviors - An empirical study on the interaction of social and emotional factors on financial and time donations Master Thesis
Michaelis, Johanna
August 2023 -
How does Consumer Behavior Influence the Effect of Deceptive Advertising on Brand Image and Purchase Intention? An Online Survey-based Experimental Research Based on the Fast-Food Industry Master Thesis
Jiang, Yanchen
August 2023 -
Once upon a time… How storytelling aspects are used by destination marketing organizations in short online videos; an exploratory study Master Thesis
Kok, Quinty
August 2023 -
Fostering trust in luxury e-commerce using blockchain-backed authenticity certificates: investigating its effect on consumer trust and perceived risk Master Thesis
Wilders, Vera
August 2023 -
The effectiveness of CSR communication across luxury brands on customers behaviour Master Thesis
Trenteseaux, Léa
August 2023 -
What is Wrong and What is Right? Ethical Evaluations of Personal Data Use in E-commerce: A Comparison between Passive and Active Data among Adults in the Netherlands Master Thesis
Goudriaan, Marieke
August 2023 -
Arousal in sports marketing: the effect of arousal state and emotional appeals on purchase intention Master Thesis
van Beest, Raoul
August 2023 -
Increasing resistance training among gym membership holders, how should we do it? Master Thesis
van der Pol, Ruben
August 2023