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The role of a spokesperson’s background in influencing bicultural consumers’ product perception in advertising: The Netherlands Master Thesis
Kaya, Dilara
January 2024 -
Spillover and Assimilation in Music Streaming: How Surrounding Songs’ Popularity Affects Song Evaluations in Music Streaming Playlists Master Thesis
Kirsch, Jakob
January 2024 -
Encouraging the consumption of 'forgotten vegetables' in the context of a meal kit service Master Thesis
Parenti, Cristina
January 2024 -
Experience now, travel later: A study on the use of VR on visit intentions in tourism Master Thesis
Piat, Sybille
January 2024 -
An alternative approach to eco-labels: Exploring communication tactics that promote sustainable fashion consumption among a broader audience Master Thesis
Lahodych, Svitlana
January 2024 -
The Future of Meat: Exploring the Impact of Benefits and Consumer Traits on Perceived Risk and the Adoption of Lab-grown Meat Master Thesis
Dehaan, Carolin
January 2024 -
Does Nutri-Score Make a Difference? Exploring the Impact on Healthiness and the Moderating Role of Discounting Master Thesis
Bergwerff, Mara
February 2024 -
Examining the Influence of Influencer Type on Consumer Purchasing Intention and Online Trust: Exploring the Role of Sponsorship Disclosure in Influencer Marketing Effectiveness Master Thesis
d' Artagnan, Anne-Sophie
February 2024