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The effect of brand familiarity on the relationship between social interaction and purchase intention on TikTok live stream shopping platform: a social commerce study Master Thesis
Mei, Jingwan
March 2024 -
Behavioral influence on students resulting from the consequences of social credit score systems Master Thesis
Della Santina, Julian
March 2024 -
Dematerialization of consumption: Sharing Economy, virtual Realities, crypto Assets and (digital) possessions Master Thesis
Braun, Andreas
March 2024 -
Dematerialization of Consumption: The effect of Luxury Fashion-Sharing Platforms on Luxury Brand Perceptions Master Thesis
Myklebust Myrhol, Astrid
March 2024 -
From Rationality to Emotionality: A study on Sustainable Fashion advertising Effectiveness Master Thesis
Tebbenhoff, Angel
March 2024 -
Privacy Concerns on Online Purchase Intentions: The Influence of Trust, Perceived Risk, Attitudes, and the Device Interface Master Thesis
Bayraktar, Lara
March 2024 -
Is this the future of our food chain or will it be another failed innovation? Cultured meat and consumers’ willingness to buy it Master Thesis
Franken, Caterina
March 2024 -
Examining the bounds of algorithm aversion in healthcare Master Thesis
Groote Woortmann, Juliette
April 2024