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Between Attention and Avoidance: An Experimental Study of Emotional Valence, Attention and Donation Behavior on Social Media Master Thesis
Janzen, Sanne
July 2025 -
From Words to Wallets Master Thesis
van Ruth, Veerle
July 2025 -
The Role of Storytelling in Advertising: Emotional Impact and Its Effect on Ad Effectiveness Master Thesis
Groenendijk, Kyenne
July 2025 -
The Influencer Illusion: Can Dishonest Claims Still Sell? Master Thesis
Akdoğan, Doğa
July 2025 -
The Rule of Thirds in advertising: Examining its impact on advertising effectiveness and emotions Master Thesis
Stratton-Woodward, Kate
July 2025 -
The Illusion of Influence: How Popularity and (Dis)Honest Behaviour Affect Consumer Emulation Master Thesis
Jin, lili
July 2025 -
To Steal or Not to Steal: An Exploration of the Social Influences and Retail Technologies on Attitudes and Intentions Toward Shoplifting Master Thesis
Lazarova, Marina Rosenova
July 2025 -
The Impact of Media Multitasking and Complex Marketing Messages on Consumer Honesty Master Thesis
Denevers, Nathalie
July 2025