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Consumer perceptions of cow milk alternatives: a psychological perspective on sustainable consumption Master Thesis
Richters, Roos
July 2025 -
Fit for the Future: Exploring the Role of Affect, Social Influence, Performance Expectancy, and Habit on the Behavioral Intention to Use Artificial Intelligence (AI)-Powered Fitness Wearable Technologies: The Mediating Role of Privacy Concerns Master Thesis
Joeglal, Kiran
July 2025 -
AI vs. Human: Who Nudges Consumers Toward Sustainable Fashion? Master Thesis
Sigala, Kallianna
July 2025 -
The Moderating Role of Content Type in Online Display Banners: Consumer Perceptions of Private Label and National Brands Master Thesis
Spitse, Joey
July 2025 -
Surfing the Sustainability Hype: The Influence of Green Advertising on Consumer Behavior in the Surf Apparel Industry Master Thesis
Valkyser, Anna
July 2025 -
Cultural authenticity or sustainability? The impact of storytelling on brand trust Master Thesis
Geukes, Margot
July 2025 -
Too Green to Be True? Examining the Impact of Puffery on Consumer Purchase Intention: A Moderated Mediation Approach Master Thesis
Rîhlea, Lia
July 2025 -
Shifting consumers toward sustainable choices: the intersection of Regulation (EU) 2025/40 on packaging and packaging waste, green marketing, and consumers’ green purchase intention Master Thesis
Vismans, Jasper
July 2025