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E-sports Fandom and Spending: How Team Identification Drives Purchase Intentions Through Online Engagement Master Thesis
Langenberg, Thomas
July 2025 -
Towards making pro-environmental choices the default: Investigating the power of nudging in minimizing domestic food waste Master Thesis
Rijlaarsdam, Amanda
July 2025 -
Infectious Digital Emotions: The Effects of Online Firestorms on Responses to Advertisements Master Thesis
Jennes, Elies
July 2025 -
AI in Marketing: Analyzing Consumer Risk Perception and Its Impact on Purchase Intentions Master Thesis
Ni, Roxi
July 2025 -
The impact of choice of music on attitudes toward smoking Master Thesis
Jansen, Meike
July 2025 -
Emotions that Drive Engagement: Examining How Emotional Responses Predicts Social Media Video Virality Master Thesis
Chou, I-Ru
July 2025 -
Improving consumption: the framing effect on sustainability scales, and the impact of score intensity Master Thesis
Mathelin, Timothé
July 2025 -
Reels, Recall, and Recognition: Mediating role of emotions in Short Video Social Media Advertising Effectiveness Master Thesis
Antoniuk, Renata
July 2025