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September 2009
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Informatieverslaglegging en reputatie De invloed van code Tabaksblat op de reputatie, wat is het effect op de perceptie van de stakeholder? Master Thesis
Kasanwidjojo, M.G.
September 2009 -
Store brands vs national brands What factors have an influence on the process of purchasing store brands? Master Thesis
Jonker, E.
September 2009 -
Seeking for luxury Exploring motives for luxury cosmetics Master Thesis
Nijhuis, Z.S.
September 2009 -
A comparison between attractive celebrity endorsers versus attractive unknown models in ads Master Thesis
Wong, M.H.
September 2009 -
The influence of package labels on the rise of organic food products Does adding health claims and organic labels on the package influence the willingness to pay for organic food products? : an experimental study in the Dutch market Master Thesis
Mekking, S.
September 2009 -
Doeloriëntaties in context Een cross level perspectief Master Thesis
Goerdin, V.A.
September 2009 -
Believing without seeing? The need for congruity between advertising claims and visible intrinsic cues and its impact on product evaluations Master Thesis
Burgh, N. van der
September 2009