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Customer Valuation on SaaS B2B Markets – A Single Case Study Master Thesis
Holleck González, Alvaro
July 2024 -
Unmasking Luxury's Secrets: Deciphering the Influence of Brand Endorsements on Positive Word-of-Mouth - Unraveling the Dynamics of Brand Authenticity and Influencer Credibility Master Thesis
Erens, Britney
July 2024 -
Do you have a story to tell?: Investigating the Influence of Storytelling on Purchase Intention, Exploring the Mediating Role of Perceived Value and the Moderating Influence of Influencer Credibility, a Study on Influencer Marketing on Instagram Master Thesis
Remmelzwaal, Mieke
July 2024 -
Influencer Marketing on Instagram: Disclosure effects for micro- and mega-influencers on Electronic Word-of-Mouth Master Thesis
van Dijk, Noa
July 2024 -
AI take-over of social media networks? Investigating human vs. AI influencer social media engagement outcomes. The influence of social psychological distance, credibility and authenticity on consumer perceptions Master Thesis
van der Zalm, Finn
July 2024 -
The Human Effect - The role of human brands on consumer behaviour: A study in the music industry Master Thesis
Heuvelman, Nicole
July 2024 -
Between Self and Others: Unraveling Algorithm Aversion in Decision Scenarios Master Thesis
van Frankfoort, Noa
July 2024 -
"What am I looking at?": Investigating the appreciation for AI-generated artworks Master Thesis
Cattin, Yolande
July 2024