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Consumers' brand choice when shopping for groceries Master Thesis
Stolk, Romy
July 2021 -
The effectiveness of message styles on company attractiveness: warmth versus competence Master Thesis
Sabrina, Sella
July 2021 -
Evolutionary Algorithm Principles Applied to Creative Agencies: Fostering Employee Creative Self-Efficacy Through Openness to Risk and Goal-Orientation Master Thesis
Seneda, Isaque
July 2021 -
The Effectiveness of Affect: An Exploration of Narrative Rationality, Customer Personality, and Ad Effectiveness Master Thesis
Keizer, Demi
July 2021 -
Is Feeling Good All Equally Good? Different Specific Positive Emotions in Advertising and their Effects on Consumer Behaviour Master Thesis
Jhee, Hyundo
July 2021 -
The Role of Advertising Appeal in Sustainable Fashion Consumption Master Thesis
Sabharwal, Anjali
July 2021 -
The Challenge of Green Advertising: The Interaction between Emotional and Rational Arguments and their Influence on Advertising Effectiveness Master Thesis
Siebold, Antonia
July 2021 -
The importance of emotions in advertising. The optimal balance of emotions and rational arguments in commercial communications. Master Thesis
Hrubá, Klára
July 2021