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Are online reviews contagious? Research into the bandwagon effect on online reviews Master Thesis
Zhang, Huitin
August 2016 -
Upcycled branding. How do product category fit and degree of brand recognizability influence people’s liking of the upcycled product? Master Thesis
Schoots, Lisette
August 2016 -
The role of descriptive norm in the referral marketing campaign and participation intention. A study of the normative influence on the participation intention in the current referral marketing campaign across varying product categories Master Thesis
Anasthasia Widiastuti, Anasthasia
August 2016 -
Do hashtags add value to the product? Master Thesis
van der Bijl, Frits
August 2016 -
Unique brand and word of mouth: How audience and channel influence the willingness to share unique brand? Master Thesis
Li, Xiaolan
August 2016 -
The importance of keeping brand values and identity during brand acquisitions and alliances. A social identity perspective in the context of the craft beer industry Master Thesis
Manov, Anton
August 2016 -
Building Service Brand Authenticity; The Impact of Brand Transgression and the Moderating Effect of Frontline Employee Behaviour Master Thesis
Kluen, Janosch
August 2016 -
Sustainable softdrinks: Communicating the right sustainability type Master Thesis
Zomers, Robert Jan
August 2016