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The 'wallet-harm' crisis Master Thesis
Schellens, Marie-Julie
September 2016 -
The role of nostalgia in advertising: The effectiveness of nostalgia-themed advertising for food versus non-food products Master Thesis
van der Burg, Ilona
September 2016 -
Understanding the role of number of choices in the impulse buying context. The influence of multiple factors on the purchase intention and the subsequent satisfaction Master Thesis
Simeonova, Kalina
September 2016 -
The Effect of the Medium on the Consumption of News Articles Master Thesis
Kamtsiou, Thanasis
September 2016 -
What do you value in consumption, when you diminish or strengthen emotional impact? Master Thesis
Rolink, Dominique
August 2016 -
Saving the Planet. How to attract switching accountholders with socially responsible saving products? Master Thesis
van den Brink, Renate
August 2016 -
Free to Pay: The role of social influence on purchase behavior in the world of free to play gaming Master Thesis
Bontenbal, Timo
August 2016 -
Consumer Perceptions on Exclusive Retail Distribution: The Influence of Exclusive New Products on Store Choice and Brand Choice Master Thesis
van Klaarbergen, Annemarie
August 2016