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Getting to grips with culture: Research into the moderating effect of indulgence on the relationship between hedonic appeals in advertisements and responses towards them Master Thesis
Brefeld, Jonathan
June 2023 -
In the mood for fresh and healthy food? A qualitative investigation into the eating behaviour of university students. Master Thesis
Pronk, Marieke
June 2023 -
Product customization: Do product customization interfaces influence consumer product satisfaction for luxury and mainstream brands? Master Thesis
Yang, Jenny
June 2023 -
Framing other-benefit appeals: The impact of individual and collective donation framing on the relationship between self-construal and donation intentions. Master Thesis
Zwaanswijk, Lotte
June 2023 -
A comparative specification; influencing the WTP for consumable convenience goods in different modes Master Thesis
Nijssen, Sam
May 2023 -
Understanding the Effects of Message Framing and Safety Cues on the Intention to Use Online Medical Consultation Services Master Thesis
Bedi, Sukhmani
May 2023 -
Building Brand Associations: how to distinguish different types of brand associations based on different types of associative learning Master Thesis
Grond, Sabine
May 2023 -
The Effect of FoMO Appeals on Brand Attitude and Purchase Intention, and the Moderating Effect of Emotional Intelligence. Master Thesis
Koch, Daane
May 2023