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The Role of Creativity in Marketing: Can brands increase Purchase Intentions through nourishing Creativity? Master Thesis
van Rossen, Sten
July 2022 -
What is the role of uncertainty avoidance and need for uniqueness on the influence of ad personalization on ad attitude? Master Thesis
Vu, Anh
July 2022 -
The Persuasive Appeals that Succeed in Crowdfunding Master Thesis
Bădescu, Remus
July 2022 -
The role of psychological factors in shaping prosocial behaviours, perceptions and preferences for donation types Master Thesis
Matar, Rim
July 2022 -
The last cents do make a difference Master Thesis
Linck, Sabine
July 2022 -
Once Upon A Time I Felt In Control Of What Was Mine - A study on the effects of customization on the value of digital goods through perceived control Master Thesis
Dragone, Alessia
July 2022 -
Products and Identity in the digital age: Do we feel a loss of our extended self when we lose our digital possession? Master Thesis
Suthakharan, Sarah
July 2022 -
Dematerialization of consumption: The role of authentic and hubristic pride on the experiential advantage Master Thesis
Hinfelaar, Maxie
July 2022