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How do you stand on Nike’s ‘You Can’t Stop Us’ advertisement? A cluster analysis on consumer perception regarding narrative advertisement with a message of social inclusion. Master Thesis
Costantini, Deborah
March 2022 -
Emotional and Rational Appeals in Public Service Advertisement: The Role of Self- vs. Other-Oriented Types on Perceived Effectiveness Master Thesis
Gruzlo, Alina
March 2022 -
Tackling Hate Speech on Social Media: The Role of the Source of Regulation and Freedom Appeals on Consumer Attitudes. Master Thesis
Schmidt, Caroline
March 2022 -
Emotions in advertising – advertising effectiveness for different price category brands in the consumer goods industry Master Thesis
Neumann, Yannick
February 2022 -
Nudging consumers towards recycled, sustainable fashion Master Thesis
Selders, Ditte
February 2022 -
The Hedging Technique: adding uncertainty to enhance people’s risk perception. Master Thesis
di Gennaro, Carlotta
February 2022 -
Emotions and Personality Traits in Donation Behaviour Master Thesis
Lenskens, Bart
February 2022 -
Customer Perceived Value of Electric Rental Cars Master Thesis
Benchamach, Ouiam
December 2021