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Psychological ownership and affective reaction: emotional attachment on consumer purchase intentions in freemium business model Master Thesis
Chen, Yangling
July 2019 -
How rewards influence the willingness to provide personal information online Master Thesis
Vlaanderen, Elisa
July 2019 -
The relationship between national culture and CSR performance across countries Master Thesis
Balfroid, Erin
July 2019 -
How to nudge consumers towards fairtrade apparel Master Thesis
van Assem, Lotte
July 2019 -
It Can’t Be a Two-Way Street: The consumer’s irrational perception of corporate sustainability initiatives Master Thesis
Vos, Eline
July 2019 -
Personalised advertising: Examining the cost-benefit trade-off and how it influences consumer satisfaction and subsequent behaviour Master Thesis
Beznea, Irina
July 2019 -
Antecedents of customer motivation and their influence on intention to order food online Master Thesis
van Vreeswijk, Daan
July 2019 -
The moderating effect of personal characteristics on the impact of a personalized ad on attitude and purchase decision Master Thesis
Slabbekoorn, Tamara
July 2019