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The Impact of Emotional and Information Valence on the Spread of Electronic Word-of-Mouth Communication Master Thesis
Yen, Jackie
March 2017 -
Positioning Social Networking Sites across Personality Dimensions: Exploratory Scale Development and Implications for Digital Marketing Master Thesis
Carty, Sabrina
February 2017 -
The role of conceptual consumption in the luxury industry Master Thesis
de Jong, Marlène
February 2017 -
Missed quantity discounts: how regret-related mechanisms influence consumer purchase behavior Master Thesis
Bakker, Stefan
February 2017 -
Brands, certificates and claims: The influence of signals on brand attitude Master Thesis
van Pinxteren, Dewanthy
February 2017 -
Does terrorism threat affects consumer decision-making in the Netherlands? Domestic vs. Foreign brands Master Thesis
Evers, Britt
February 2017 -
Social approval motivation, friends and online social platforms - effects on willingness to pay for recommended products Master Thesis
Zugravu, Rozalia
January 2017 -
The spillover of the effect of review valence on brand equity to related brands for search and experience goods Master Thesis
Verhage, Dorianne
January 2017