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The importance of emotions in advertising. The optimal balance of emotions and rational arguments in commercial communications. Master Thesis
Pereira Carrilho, Leonor
July 2022 -
An experience worth sharing: The effect of emotionally-dominant vs. rationally-dominant consumer stories on brand attitudes toward restaurants Master Thesis
Kamus, Gian
July 2022 -
Effectiveness of emotional versus rational appeals in advertising for different product and personality types Master Thesis
Pasieka, Tetiana
July 2022 -
The effect of humor type on ad effectiveness across genders Master Thesis
van Dasselaar, Roos
July 2022 -
The potential of system 1 and system 2 digital nudge elements to foster a healthier food purchase intention online Master Thesis
Eikelenboom, Sandra
July 2022 -
The Moderating role of the Attitude towards Inclusiveness on the effectiveness of LGBTQ Advertising Images Master Thesis
Cats, Joep
July 2022 -
What makes that wine, fine? Master Thesis
Montedoro, Alessia
July 2022 -
Cultural Influences on the Cross-national Diffusion of Incremental Innovations Master Thesis
Zhong, Ziqing
July 2022